How to create a successful landing page
A landing page is a specific page on your website in which you send leads to from your current marketing campaign, getting visitors to complete a call to action will be your main goal. For example, you might want to send your clients through to a landing page showcasing your latest product via a email or Google AdWords campaign.
What is your goal?
What do you want your visitors to do once they reach your landing page? Do you want them to buy a product, download your latest ebook or maybe subscribe to your blog? The first step to creating your landing page should be setting a goal.
What needs to be on my landing page?
Generally a landing page is quite specific and on point, with a strong headline, supporting content, impactful imagery or video content, a trustworthy testimonial and most importantly a call to action for the visitor to follow.
When designing your landing page you should consider keeping your branding similar to your existing website, as you don’t want your customers confusing your landing page with another brand.
Tracking your landing page’s success is really important. Using Google Analytics you can drill down to where you visitors are coming from and also review their behaviour once they arrive to your landing page. This is a really useful tool, helping you to understand why your page might be under performing or what is working for you.